Stony Creek Colors

Outside 2017: Our Favorite Environmentally Friendly Jean Companies

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Most jeans are terrible for the environment. In fact, you need hundreds of gallons to make a single pair. Producing the synthetic indigo dye, which companies use to turn the material blue, requires a toxic sequence that begins with petroleum extraction and ends with a mix of cyanide and formaldehyde. Here in the United States, we buy hundreds of millions of jeans every year. People the world over buy a billion pairs annually.

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